With a background in engineering and a deep understanding of AI and ML, Joanna takes pride in delivering impactful marketing strategies that drive measurable results. With 25 years of experience transforming and evolving both global 500 companies and startups, she’s worked on projects involving AI, big data analytics, and business intelligence. She leads Parasoft’s marketing and is always curious about new ways to approach business development, branding, strategic positioning, go-to-market strategy, and sales enablement. She’s launched a variety of tools for companies, including SmartBear, SauceLabs, Confluent, IBM, and Oracle. Joanna holds a bachelor’s degree in chemical engineering from the University of California, Los Angeles.